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Fill Your Workshop

Fill Your Workshop

SheBreathes Balance and Wellness workshops are a great way to get you in front of an engaged audience to share your expertise. These events can help you build your brand, spread awareness about your company and what you do. Your event helps you establish connections between you and your customers or community.

It’s up to each of the SheBreathes workshop leaders to build and attract their own audience to their event.  You have the unique advantage of inviting your own followers as well as encouraging the SheBreathes community to join the session.

But, as we all know too well, empty chairs can be a real bummer.

Here are 6 crazy simple things you can do to make sure that you have the audience you deserve for your next workshop, class, or other event.

1: Create a Flyer

Create a bold headline that clearly addresses the big problem you are offering to solve for the attendees. Include everything folks will need to know including: date, time, place, cost and how to register. Provide your phone number, email address, and website.

Make sure you are using your business branding (your logo, your colors, any taglines).  You will also want to use at least one image that will easily communicate what the event is about.

The simple action of boiling down the details of your event onto a concise one-page flyer will help you communicate the main thrust of the event to your audience.

Bring your flyer to spaces where your intended audience may frequent: Networking events, local coffee shops, local libraries, co-working spaces, and yoga studios.

2: Attend Other Networking Events

When you go to events, instead of handing out your business card, give people one of your flyers. it is a nice way to offer value to the conversation. You might say something like: “Yes, I have a card, but here, I’d love to offer you an invitation to my upcoming workshop.”

It will be to your benefit to attend as many events as possible during the few weeks prior to your workshop so that you will be able to reach lots more people.

3: Email Your List

This goes without saying – share program details with your current list. It’s helpful to create a branded third-party email (for example using MailChimp or Constant Contact) so that you can include your business branding and other links (to your website, a video or webinar, a helpful download, etc). If you have a good size list that’s great, if not, this will still supplement your networking efforts.

Consider creating a segmented list for this event so that you can communicate ore directly with your intended audience.

4: Call Prospects

Yup, if you know me at all, you know that talking on the phone is not where I experience the most ease in my job. But, here I am suggesting that if you are committed to having folks show up for your workshop, picking up the phone and having a chat will be a powerful tool for you.

Choose the most likely prospects you haven’t worked with yet. Maybe they weren’t ready for private sessions. With a shorter workshop, people can get a lot of information and support from you at a group rate. You might reach out to say something like, “I’m holding an event next month and I immediately thought of you. I know you’ve been thinking about working together, but I thought this would be an easy way for you to get some great value and a feeling for what it’s like to work together.”

You may decide to make special offer to some of your current contacts that they can bring a friend for half price. Or, perhaps, you offer them a bonus gift book, a free session, a report, etc).

5: Create Strategic Alliances

If you expect educational events to play a part in your marketing strategy, finding the right partner can be exactly what you need to take your events to the next level.

Check out complementary businesses and explore possible event partnerships. For example, if you’re a chocolatier and there’s a great wine shop down the street, consider co-hosting a red wine and chocolate tasting. Or, if you’re a job coach, consider co-presenting a seminar with a wardrobe consultant.

Partner up with them to reach out to their lists. Keep in mind,  this is an opportunity for them to add value to their community, too.  They might send out an email to their list with details to encourage registration. You may decide to offer an incentive for every person who registers as a result of the partner’s help.

You may even decide to reach out to current clients and colleagues to ask them to make referrals. Call or email them with a personal appeal to ask them to suggest two or three other folks they know who could benefit from your event content.

6: Use Your Digital Platforms

Make sure that you have a webpage, a Facebook event, registration page, or some other Landing Page that offers all the details about your event. It’s even better if you are able to capture registrant information directly from your online registration page.

Share the link to the information/registration page on ALL of your digital platforms. You won’t want to be spammy, but you will want the event to show up pretty much everywhere your audience consumes their media.  If you share on Facebook, post it on your business page first, and then share it via your personal Facebook profile.  Be sure to share it on any of the appropriate groups that you belong to, as well. Similarly, share it on LinkedIn from your personal profile, but also pop in to share it on any of the groups that you participate in. If it is appropriate to your brand, share it on Instagram, Twitter, Alignable, Google My Business, etc.  Think of all of the cyber-places that your audience spends time on and see what you can come up with to share.

I have found that it may be appropriate for you to send individualized, private messages through LinkedIn if the event calls for that type of communication. Folks seem to respond to these messages more than they do to emails.  Give it a try.

Bonus Tip: Go Old-School – Send Mail

Want to stand out?

Send a personalized letter or invitation directly into someone’s mailbox.

Paper.

Personalized.

Pretty.

Give it a try.

Fill Your Workshop

The Power of Working in Groups

“People in the same room understand and empathize with each other in a way that isn’t possible on the page or screen.” – Gloria Steinem, My Life on the Road

 

Here you are, reading a blog on the SheBreathes Balance and Wellness website. What brought you to this page?  How were you introduced to the SheBreathes Balance Studio and its powerful mission?

I am going to make an assumption that you were ready and actively searching for some kind of a group setting that would support you in your personal and/or professional goals.

I know I was!

I am a solo-preneur.  Most of the time, I am working out of my home office, a library, or a coffee shop. As with most of you who share this experience, I enjoy being in control, making all the decisions, and having flexibility and freedom in my schedule and in my checkbook.

But honestly, sometimes the solo work environment can get lonely, especially when challenges and obstacles arise. I am quite sure I am not alone in that often, I lose patience with myself, distractions and daydreams creep in, bringing self-doubt and defeat along with them.

When I read this part Jennifer’s mission statement

“Create a welcoming environment for women to gather, learn from, share with each other, grow individually and be inspired by the experience of women supporting other women in search of their own transformation.”

 

 

I knew that this space, and these women, would offer that sense of community, support and encouragement that would help me feelconnected to something bigger than myself.

 

Groups generate a motivational and inspirational energy that does NOT happen when you are on your own.

A group is a safe community where you can share your struggles, get different perspectives from your own, and feel a sense of accountability for your goals and tasks. There’s a give and take in a group setting that leaves us feeling like we helped as much as we needed help, and we knew as much as we learned.

When we leave, we actually feel better about ourselves and our capabilities, which fuels us to head back into our independent workspace and get stuff done.

Other Business Group Ideas:

You can join a networking group, a small business organization or take a class or workshop. These are great opportunities to take advantage of the power of numbers by making new contacts to stay in touch with outside of the event. Many people go to groups like this hoping to leave with long-term accountability partners, virtual team players, and professional referrals.

I invite you to explore the idea of a short-term group learning opportunity:

Authentic Action and Genuine Connection

A 3-part series designed for solo pros and small business owners who are ready to take control of their digital presence. We work in small collaborative groups to develop a sincere and successful online presence.

I am passionate about two things: helping my connections create their authentic online persona, and offering affordable programs Small groups give me the flexibility to do so.

Groups Now Forming: Learn More

Susan Finn is the Chief Connector at Susan Finn Online.

Her mission is to provide personal, authentic, and patient coaching and support strategies for the small business owner who is ready to present her value through her online presence.

Schedule a free consultation to learn more about how you can shine online.

Susan would like to give a shout out to Beth Knaus of That’s A Spade for helping her get her thoughts together for this blog.

Read more on this topic:

Strength in Numbers

Power of Working in Groups

Why Women Need Women-Only Networking Groups