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Fill Your Workshop

Fill Your Workshop

SheBreathes Balance and Wellness workshops are a great way to get you in front of an engaged audience to share your expertise. These events can help you build your brand, spread awareness about your company and what you do. Your event helps you establish connections between you and your customers or community.

It’s up to each of the SheBreathes workshop leaders to build and attract their own audience to their event.  You have the unique advantage of inviting your own followers as well as encouraging the SheBreathes community to join the session.

But, as we all know too well, empty chairs can be a real bummer.

Here are 6 crazy simple things you can do to make sure that you have the audience you deserve for your next workshop, class, or other event.

1: Create a Flyer

Create a bold headline that clearly addresses the big problem you are offering to solve for the attendees. Include everything folks will need to know including: date, time, place, cost and how to register. Provide your phone number, email address, and website.

Make sure you are using your business branding (your logo, your colors, any taglines).  You will also want to use at least one image that will easily communicate what the event is about.

The simple action of boiling down the details of your event onto a concise one-page flyer will help you communicate the main thrust of the event to your audience.

Bring your flyer to spaces where your intended audience may frequent: Networking events, local coffee shops, local libraries, co-working spaces, and yoga studios.

2: Attend Other Networking Events

When you go to events, instead of handing out your business card, give people one of your flyers. it is a nice way to offer value to the conversation. You might say something like: “Yes, I have a card, but here, I’d love to offer you an invitation to my upcoming workshop.”

It will be to your benefit to attend as many events as possible during the few weeks prior to your workshop so that you will be able to reach lots more people.

3: Email Your List

This goes without saying – share program details with your current list. It’s helpful to create a branded third-party email (for example using MailChimp or Constant Contact) so that you can include your business branding and other links (to your website, a video or webinar, a helpful download, etc). If you have a good size list that’s great, if not, this will still supplement your networking efforts.

Consider creating a segmented list for this event so that you can communicate ore directly with your intended audience.

4: Call Prospects

Yup, if you know me at all, you know that talking on the phone is not where I experience the most ease in my job. But, here I am suggesting that if you are committed to having folks show up for your workshop, picking up the phone and having a chat will be a powerful tool for you.

Choose the most likely prospects you haven’t worked with yet. Maybe they weren’t ready for private sessions. With a shorter workshop, people can get a lot of information and support from you at a group rate. You might reach out to say something like, “I’m holding an event next month and I immediately thought of you. I know you’ve been thinking about working together, but I thought this would be an easy way for you to get some great value and a feeling for what it’s like to work together.”

You may decide to make special offer to some of your current contacts that they can bring a friend for half price. Or, perhaps, you offer them a bonus gift book, a free session, a report, etc).

5: Create Strategic Alliances

If you expect educational events to play a part in your marketing strategy, finding the right partner can be exactly what you need to take your events to the next level.

Check out complementary businesses and explore possible event partnerships. For example, if you’re a chocolatier and there’s a great wine shop down the street, consider co-hosting a red wine and chocolate tasting. Or, if you’re a job coach, consider co-presenting a seminar with a wardrobe consultant.

Partner up with them to reach out to their lists. Keep in mind,  this is an opportunity for them to add value to their community, too.  They might send out an email to their list with details to encourage registration. You may decide to offer an incentive for every person who registers as a result of the partner’s help.

You may even decide to reach out to current clients and colleagues to ask them to make referrals. Call or email them with a personal appeal to ask them to suggest two or three other folks they know who could benefit from your event content.

6: Use Your Digital Platforms

Make sure that you have a webpage, a Facebook event, registration page, or some other Landing Page that offers all the details about your event. It’s even better if you are able to capture registrant information directly from your online registration page.

Share the link to the information/registration page on ALL of your digital platforms. You won’t want to be spammy, but you will want the event to show up pretty much everywhere your audience consumes their media.  If you share on Facebook, post it on your business page first, and then share it via your personal Facebook profile.  Be sure to share it on any of the appropriate groups that you belong to, as well. Similarly, share it on LinkedIn from your personal profile, but also pop in to share it on any of the groups that you participate in. If it is appropriate to your brand, share it on Instagram, Twitter, Alignable, Google My Business, etc.  Think of all of the cyber-places that your audience spends time on and see what you can come up with to share.

I have found that it may be appropriate for you to send individualized, private messages through LinkedIn if the event calls for that type of communication. Folks seem to respond to these messages more than they do to emails.  Give it a try.

Bonus Tip: Go Old-School – Send Mail

Want to stand out?

Send a personalized letter or invitation directly into someone’s mailbox.

Paper.

Personalized.

Pretty.

Give it a try.

Game Changer Interview: Susan Finn

Game Changer Interview: Susan Finn

Name of Your Business
Susan Finn Online

How Does Your Work Enable You to Connect to and Fulfill Your Life Purpose/Passion?

I am a Connector.

It is my utmost privilege in this life to know dozens and dozens of women who are so very smart, passionate, generous, and dedicated to the work they have focused on. Seriously – I know some incredible world-changers (want to learn about a few? Check out the members list on this website!)

My Purpose – My Passion – is to be of service to these outstanding members of my community to help them reach more of their intended audience. Essentially, my work allows world changers to change more worlds.

<<so much gratitude>>

Who Is Your Ideal Client and Why?
My ideal client is a business owner who has made a strong commitment to the herself and to the growth of her business.She understands that she can best serve those who are looking for her services by making it easy to find her and learn more about her offerings.

What Unique Offerings Do You Provide?
Personal

Authentic

PATIENT

Digital marketing coaching, strategies and support services

Who Was Your Role Model Growing Up? How Did That Person’s Actions Impact You?
My role model was – is – my Aunt Edie.  Edie is only 11 years older than I am, so she is more of a sister than an aunt – but without the sibling rivalry thing 😊. Edie shows me how to present an authentic and positive persona to all around. Everywhere that Edie goes, she brings along that feeling of “Yay!  Edie’s here!”

Edie’s actions have impacted me by modeling the fact that living in a positive attitude and light attracts those energies back at you. As I move through my life now, I am dedicated to surrounding my self with bright and beautiful attitude.

Favorite Place to Escape and Refuel?
Walks in the woods or on the beach with my dog

Top 3 Ways to Treat Yourself to Self-Care?

  • Long walks
  • Yoga
  • Playing cards and board games with anyone in my family

How Do You Express Yourself Creatively?
I do love to doodle.

Last Memorable Book You Read and Why?
Ahab’s Wife by Sena Jeter Naslund.  The prose in this book is so descriptive. The author describes every experience in such detail that we can truly experience what she is telling us. This book is a wonderful reminder to take note of even the tiniest details in our everyday life.

Favorite Movie and Why?
Not a movie – but I have been flipping out about the series Planet Earth II.  Our world is amazing!

“Go to” Quote or Mantra that Grounds You?
“Success”

To laugh often and much;

To win the respect of intelligent people and the affection of children;

To earn the appreciation of honest critics and endure the betrayal of false friends;

To appreciate beauty, to find the best in others;

To leave the world a bit better, whether by a healthy child, a garden patch, or a redeemed social condition;

To know even one life has breathed easier because you have lived.

This is to have succeeded.

~~~  attributed to Ralph Waldo Emerson

Accomplishment Are You Most Proud of?
Establishing my business is my professional accomplishment.

I’d have to say I consider building a loving and supportive life with my best friend, my high school sweetheart, my husband is the most rewarding and valuable accomplishment. Raising 4 of my own kids – and mentoring a few others – also fills my cup.

Best Lesson Learned in Life So Far?
Be Patient. Be Calm.

Advice to Younger Self?
You are so much more than you know.  Stay humble, but be assured – you can do anything you set your mind to.

What Do You Love Best About Yourself (physical trait or personality characteristic) and Why?
Patience and Calm  –  It’s kind of like a superpower.

Any Advice for Women Considering Joining the SheBreathes Collaborative?
DO IT!   This organization fosters, supports, introduces world changers.  Champions of peace, health, love, wealth.  THIS IS what the world needs.

Any Message You Have for Our Community?
I wonder – if everyone had access to a community such as this one – would the world truly know peace and love? So much gratitude for the love and spirit here.

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Free 20-Minute Consult – You are guaranteed at least one valuable, immediately actionable takeaway.  http://susanfinnonline.com/contact/

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